The State of the Mom Blogosphere

Posted by on Tuesday, January 24, 2012 · Leave a Comment 

Tonight, some of you may be tuning into President Obama’s State of the Union address. Or, perhaps, you’ll happen upon it while attempting to tune into the Biggest Loser or Celebrity Wife Swap. But in addition to knowing about the direction of our country, we’re also interested in the direction of constantly changing online currents.
On January 17, our very own Christine Koh stepped behind the virtual podium at The Motherhood along with eight other super star mom bloggers to discuss the state of the mom blogoshere. Over the past few years, many interesting trends in mom blogging have emerged. And these trends aren’t just relegated to moms who blog. Below are some of the key social and tech trends that bubbled to the top of The Motherhood’s State of the Mom Blogosphere chat. Be sure to check out the full list here.

Expand with the Online Universe

The online universe has grown, and it’s not all about the blog anymore. To keep up, you need to make your presence known elsewhere.As BusyDad noted, “One’s blog is now one of many facets of our online lives, rather than being by default the center of it. Many online luminaries these days are famous for their Twitter persona or their Facebook, and not necessarily their blog.”Agreed EvolvingStacey, “I feel as if my connections and growing network takes place away from my blog … My blog is more like my house, but I leave my house to be social.”

That’s not to say that your blog is unimportant.  Amie Adams of Mamma Loves pointed out, “I tend to think of my blog as the hub to my online wheel. Twitter, FB, Google+, online forums all split off from it. It’s like an online business card – brings you credibility.”

Pinterest is the New Twitter

While you are expanding your social media horizons beyond your blog, make Pinterest a priority.

If you haven’t heard of Pinterest yet, consider this your introduction to the hottest new social media site of 2012 – a virtual corkboard designed to give you visual inspiration or consolidate your favorite ideas from across the web.

“I haven’t seen this much excitement and addiction since Twitter in ’08,” Isabel Kallman of Alphamomsaid about the site.

You can get an account and start pinning here!

Don’t Underestimate OR Overestimate the Power of SEO

Search Engine Optimization (SEO) can help bring traffic to your blog, but it’s not always the traffic you want or need.

Isabel Kallman of Alphamom said of her own success with SEO, “Started on WordPress, used the correct Plugin, changed the URL from the creative title, tagged my photos better … BUT DON’T FORGET: write great content.”

Image credit renjith krishnan.

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