About

Women Online is a boutique digital PR and marketing firm run by pioneers in engaging women through social media. If you’re a brand or organization looking to reach women and inspire them to shift their attitudes, launch a new product, or help create social change, Women Online will create an innovative digital program to achieve your goals.

Morra Aarons-Mele is the founder of Women Online. She is an Internet marketer who has been working with women online since 1999. She helped Hillary Clinton log on for her first Internet chat, and launched Wal-Mart’s first blog. She was founding Political Director for BlogHer.com, and has written for BlogHer as well as The Huffington Post, MomsRising, and The Guardian. She has covered events from the White House to the campaign trail to Harvard Law School in her role as a blogger on women, politics, and work. She has taught at the Yale Women’s Campaign School, the Harvard Kennedy School, and at the World Economic Forum’s Young Global Leaders forum at Harvard, as well as at the Johns Hopkins Graduate School of Communication. Morra is the author of “Women and Leadership in the Digital Age,” part of the Sage Encyclopedia of Women and Leadership. Her work on blogging and entrepreneurism was published by the Harvard Graduate School of Education’s Project Zero.

Morra’s Internet experience spans politics and the private sector. During the 2004 Presidential Election, Morra was the Director of Internet Marketing for the Democratic National Committee. After the 2004 election she founded Edelman’s digital public affairs team where she worked with Fortune 50 clients. Morra worked in various roles at leading online companies, including iVillage.com, and at iVillage UK, where she managed public relations and marketing. Morra has degrees from Harvard’s Kennedy School and Brown University. She and husband Nicco Mele live near Boston with their sons and menagerie.

Morra serves on the Board of PostPartum Progress. She is a work-life advocate who proudly manages a virtual business and many flexible schedules. Morra tweets at @morraam.

Christine Koh is a music and brain scientist turned writer, editor, designer, and strategic consultant. She spent a decade in academia – during which time she was awarded prestigious fellowships from the National Institutes of Health to fund her Ph.D. research at Queen’s University and joint-appointment postdoctoral fellowship at Massachusetts General Hospital/Harvard Medical School/Massachusetts Institutes of Technology. She was about to become a professor when she decided to hang up her academic spurs in favor of more flexible and creative ventures. Christine is the founder and editor of Boston Mamas, a stylish resource portal for families in Boston and beyond, and created the graphic design firm Posh Peacock. Christine also is senior digital strategist at Women Online, a freelance writer and editor, and pens a personal blog – Pop Discourse – where she gives voice to her fascination with pop culture, the intellectually interesting or absurd, Boston life, and parenthood.

Christine has been featured in Boston Magazine, The Boston Globe, Woman’s Day, Parents Magazine, National Public Radio, ABC News, Metro Boston, FOX 25 Boston, and other fine media outlets; she has been named to Babble.com’s Top 50 Mom Bloggers, Top 50 Twitter Moms, and Top 30 Parenting Listserv lists. Her design work has been featured in Cookie, Brides, Pregnancy & Newborn, Daily Candy, and more. She lives in the Boston area with her husband, 7-year-old daughter Laurel, and 8-month-old baby Violet. She tweets about it all at @bostonmamas.

Kaitlyn Dowling recently graduated summa cum laude with university honors from the University of New Hampshire with a B.A. in political science. Kaitlyn got her start in politics as an intern on President Barack Obama’s historic New Hampshire primary campaign. She gained a breadth of experience in communication and community organizing while working with organizations such as the New Hampshire Democratic Party, the office of U.S. Senator Jeanne Shaheen, and Rock the Vote. Kaitlyn’s academic research focused on political messaging and her honors thesis, “Yes We Can? The Impact of Rhetorical Leadership on Youth Voter Turnout in the 2010 Midterm Elections,” explored the relationship between Millennials’ political attitudes and voting behavior.

Kaitlyn contributes regularly to Role/Reboot, a non-profit that examines the changing lives of men and women. She lives on the New Hampshire seacoast with her chihuahua, Carla Sagan, and tweets at @kaitlyndowling.