• 20130617_4

    If Your Mobile Strategy Can Win Here, It Can Win Anywhere

    Friday, June 14, 2013

    Below is an excerpt of a piece by Morra that recently appeared in Harvard Business Review. Morra discusses the proliferation of mobile health communications in the developing world and what marketers in the U.S. can learn from their strategies.  If you’re marketing to women through social media, imagine your conversations mediated by a smartphone screen. [...]

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    Dispatches from Women Deliver: Breaking Taboos For Women’s Health

    Thursday, May 30, 2013

    While in Kuala Lumpur Malaysia this week for the Women Deliver 2013 conference, Morra guest posted to UN Dispatches. Her post explores the existing taboos around women’s health and what organizations like Women Deliver are doing about them. The consensus of over 4,000 highly educated and sensible people that “Reproductive health is a human right” [...]

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    Behind a Healthy Woman, there’s Girls and Men

    Thursday, May 30, 2013

    Women Deliver is an organization dedicated to “bringing together voices from around the world to call for action to improve the health and well-being of girls and women.” Morra was inspired to write this piece after learning about the roles men and girls play in the betterment of women’s health at the Women Deliver 2013 [...]

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    How Motherhood Is Changing Dramatically—in 11 Graphs

    Tuesday, May 14, 2013

    Modern motherhood has changed dramatically over the course of just a few generations. Take a look at this information The Atalntic compiled on how everything from education to marital status has changed for many American mothers. Image credit Bureau of Labor Statistics.

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    Mom Blogging for Good Karma

    Wednesday, May 8, 2013

    Below is an excerpt of a piece Morra wrote for the Huffington Post in response to the Wall St. Journal‘s recent article on blogging conferences — or, as they refer to it as — the “mommy business trip”. In 2007, I agreed with the Wall St Journal’s take. As a longtime but hardly famous blogger, I felt [...]

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Apr
13

Women @ Work

Women are starting businesses at 1.5x the national average. Check out this infographic from Harrison Kratz at MBA@UNC and read the full post here.                                                               [...]

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Apr
5

Moving from Awareness to Action

Below is an excerpt of a post Morra contributed to the Good Purpose Blog, powered by Edelman. You can read the post in its entirety here. Here is my checklist for moving beyond awareness into action: 1) The Narrative Matters Most. Dr. Marshall Ganz, a senior lecturer at the Harvard Kennedy School of Government, explains that “the story of self” is critical [...]

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Mar
27

Pivot 2.0 – Dare, Dream, Do

Last October, Women Online, along with Roxanna Sarmiento of Everyday Treats and Whitney Johnson of Rose Park Advisors and Dare to Dream put on Pivot, a networking event for women in business and technology in Boston. It was a smashing success. The event sold out and the wait list filled. We were even told it was [...]

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Mar
20

Republicans Have Lost Women — But Obama Still Needs to Win Them

Below is an excerpt of a post written by Morra that appeared today on the Huffington Post. It’s a known fact that a plurality of women, regardless of their age, self-identify as Democratic voters. Often referred to as the gender gap, this divide has become especially stark over the past two years. According toKaren Tumulty of [...]

Mar
7

Everyday is International Women’s Day

At Women Online… Nonetheless, March 8 marks International Women’s Day in countries around the world. To celebrate, I thought I’d share with you just some of the things our clients are doing in support of women throughout the year. At Women Online, we’re proud to work with so many organizations whose work positively impact women’s [...]

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Feb
26

Social Enterprise and Technology

I had the privilege to moderate a panel at Harvard Business School this morning at the Harvard Social Enterprise Conference on social entrepreneurship and technology. This is sort of the million dollar question, and also sometimes the millstone around the neck of the entrepreneur. My husband and I were talking about it last night and he joked [...]