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    How Motherhood Is Changing Dramatically—in 11 Graphs

    Tuesday, May 14, 2013

    Modern motherhood has changed dramatically over the course of just a few generations. Take a look at this information The Atalntic compiled on how everything from education to marital status has changed for many American mothers. Image credit Bureau of Labor Statistics.

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    Mom Blogging for Good Karma

    Wednesday, May 8, 2013

    Below is an excerpt of a piece Morra wrote for the Huffington Post in response to the Wall St. Journal‘s recent article on blogging conferences — or, as they refer to it as — the “mommy business trip”. In 2007, I agreed with the Wall St Journal’s take. As a longtime but hardly famous blogger, I felt [...]

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    Modeling Joy

    Tuesday, May 7, 2013

      The following is an excerpt of a piece by Morra that appeared on The Accelerators blog on The Wall Street Journal online. When I say “working mother,” what image pops into your head? It’s probably not a joyful one. It’s probably a stressed out, barely holding it together mom on the run. Close your [...]

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    We the [Online] People: What Marketers Need to Know about Civic Action Online

    Thursday, May 2, 2013

    The ways in which people activate around social and political issues is changing. Between the explosion of online fundraising that started with former Governor Howard Dean in 2000, to Presiden Barack Obama’s mastery of social media beginning in 2012, the last decade and half has shown how the internet can inform how political campaigns are [...]

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    7 Blogger Outreach Best Practices All Inbound Marketers Should Know

    Thursday, May 2, 2013

    The following is an excerpt of a post by Lisa Gulasy at Kuno Creative. Check out Rachel’s suggestions best engaging with bloggers. Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and offer him as an expert source [...]

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Apr
15

Gluten-free Smart Cookies

For those of you working to eliminate gluten and refined sugar from your diet, we wanted to pass along this recipe for carob cookies. Shared with us from our friend, Tanya Tarr, she swears these cookies are toddler approved! Check out her whole post on Becoming Texan. Carob Cookie Bites From PartTimeHealthNut.com Makes: 24 one-inch cookies, Cook time: 12 minutes, [...]

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Apr
5

Women Over 40 are Disrupting, Reinventing, and Making an Impact

Our friend Whitney Johnson has launched an amazing new effort, 40 Women to Watch Over 40. In partnership with Christina Vuleta, founder of 40:20 Vision and 7×7 Mentoring Salon, as well as Managing Director, Perks Consulting, 40 Women to Watch will honor those women who are reinventing themselves and their field, disrupting, and making an impact. [...]

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Apr
3

Yes, Marketers, There Is Life After Mommyblogging

Below is an excerpt of a piece by Morra that originally appeared in Harvard Business Review. You can read the article in its entirety here. “We buy stuff too.” That’s the rallying cry I’ve heard from widely read female bloggers over age 49, who are frustrated that a well-established cadre of younger women with young [...]

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Mar
21

19 Sure-Fire Ways to Amplify Your Social Reach

The following is an excerpt of a post by Rachel Sprung at Hubspot. Check out Rachel’s suggestions for growing your social reach with the goal of increasing lead generation. Marketers … we’re on the hook for lead gen. Marketers … we’re on the hook for using social media, too. Those two things ever seem at odds with [...]

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Mar
18

Talking with Social Good Rockstars at GoodxGlobal

Last week, Morra moderated a panel of some of our favorite rock stars in the social good space at GoodxGlobal. GoodxGlobal, part of SXSW Interactive, provided a full day of discussion around issues of technology, entrepreneurship, and social good. Click through to 4:22:00 to watch Morra moderate a discussion with the founders of the Social [...]

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Mar
14

Why Women Lose at Negotiation and What We Can Do About It

When your boss or a client gives your work a rave review, do you often find yourself shunning the accolades? Or giving all of the credit to your team or colleagues? Though we’re taught to be modest, such a level of humility isn’t always beneficial in the workplace — especially when our male colleagues are [...]