Women Online

How Motherhood Is Changing Dramatically—in 11 Graphs

Tuesday, May 14, 2013

Modern motherhood has changed dramatically over the course of just a few generations. Take a look at this information The Atalntic compiled on how everything from education to marital status has changed for many American mothers. Image credit Bureau of Labor Statistics.
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Mom Blogging for Good Karma

Wednesday, May 8, 2013

Below is an excerpt of a piece Morra wrote for the Huffington Post in response to the Wall St. Journal‘s recent article on blogging conferences — or, as they refer to it as — the “mommy business trip”. In 2007, I agreed with the Wall St Journal’s take. As a longtime but hardly famous blogger, I felt [...]
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Modeling Joy

Tuesday, May 7, 2013

The following is an excerpt of a piece by Morra that appeared on The Accelerators blog on The Wall Street Journal online. When I say “working mother,” what image pops into your head? It’s probably not a joyful one. It’s probably a stressed out, barely holding it together mom on the run. Close your [...]
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We the [Online] People: What Marketers Need to Know about Civic Action Online

Thursday, May 2, 2013

The ways in which people activate around social and political issues is changing. Between the explosion of online fundraising that started with former Governor Howard Dean in 2000, to Presiden Barack Obama’s mastery of social media beginning in 2012, the last decade and half has shown how the internet can inform how political campaigns are [...]
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7 Blogger Outreach Best Practices All Inbound Marketers Should Know

Thursday, May 2, 2013

The following is an excerpt of a post by Lisa Gulasy at Kuno Creative. Check out Rachel’s suggestions best engaging with bloggers. Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and offer him as an expert source [...]
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Feb

The Push for Vaccines is Mainstream

Posted by Kaitlyn Dowling · Leave a Comment

One of our favorite client campaigns, Shot@Life, is reinventing the model of advocacy. Learn more in the New York Times Motherlode column and Time.com Via Time.com Family Matters blog In Global Push for Vaccination, Moms Give Kids a Shot@Life by Bonnie Rochman Moms get things done. They can unload the dishwasher, pack the kids’ lunches, throw [...]

Feb

Thank God for Facebook: When Platforms Proselytize

Posted by Kaitlyn Dowling · Leave a Comment

The following is an excerpt from a post by David Talbot that appeared on MIT Technology Review. You can read the article in its entirety here. “Thank God for Facebook,” the liver transplant surgeon Andrew Cameron said earlier this week at a conference about behavioral economics and social media at Harvard Law School. Cameron directs transplants at [...]

Feb

2013: The State of Entrepreneurship

Posted by Kaitlyn Dowling · Leave a Comment

Check out 2013 State of Entrepreneurship from the Kauffman Foundation, an organization that “addresses challenges and opportunities in financing new and young companies”. This year, Foundaiton President Tom McDonnell spoke to the challenges and opportunities that better financing of businesses can aid growth in the economy. McDonnell is joined in a panel by SBA Administrator Karen [...]

Feb

Can social media help get you hired?

Posted by Kaitlyn Dowling · Leave a Comment

Kathryn Minshew, founder and CEO of The Muse, sees many ways that popular social media platforms are helping job seekers find the positions they want — and some social media sites that can easily dissuade a potential employer. You can see her entire interview on Bloomberg TV here. LinkedIn: Publicly posting your resume online allows [...]

Feb

We Are All Philanthropists

Posted by Kaitlyn Dowling · Leave a Comment

This post by Morra originally appeared on Edelman’s Good Purpose blog. You can read the piece in its entirety here. If you’re like most Americans, you donated at least 4.2% of your income to charity in 2012. Though we tend to think of “philanthropists” as those who build wings of libraries, or academic buildings at [...]

Jan

Let Me Wave My Magical Content Wand

Posted by Kaitlyn Dowling · Leave a Comment

This is an excerpt of a post that originally appeared on TaraHunt.com. You can read the piece in its entirety here. It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not made with [...]