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    How Motherhood Is Changing Dramatically—in 11 Graphs

    Tuesday, May 14, 2013

    Modern motherhood has changed dramatically over the course of just a few generations. Take a look at this information The Atalntic compiled on how everything from education to marital status has changed for many American mothers. Image credit Bureau of Labor Statistics.

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    Mom Blogging for Good Karma

    Wednesday, May 8, 2013

    Below is an excerpt of a piece Morra wrote for the Huffington Post in response to the Wall St. Journal‘s recent article on blogging conferences — or, as they refer to it as — the “mommy business trip”. In 2007, I agreed with the Wall St Journal’s take. As a longtime but hardly famous blogger, I felt [...]

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    Modeling Joy

    Tuesday, May 7, 2013

      The following is an excerpt of a piece by Morra that appeared on The Accelerators blog on The Wall Street Journal online. When I say “working mother,” what image pops into your head? It’s probably not a joyful one. It’s probably a stressed out, barely holding it together mom on the run. Close your [...]

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    We the [Online] People: What Marketers Need to Know about Civic Action Online

    Thursday, May 2, 2013

    The ways in which people activate around social and political issues is changing. Between the explosion of online fundraising that started with former Governor Howard Dean in 2000, to Presiden Barack Obama’s mastery of social media beginning in 2012, the last decade and half has shown how the internet can inform how political campaigns are [...]

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    7 Blogger Outreach Best Practices All Inbound Marketers Should Know

    Thursday, May 2, 2013

    The following is an excerpt of a post by Lisa Gulasy at Kuno Creative. Check out Rachel’s suggestions best engaging with bloggers. Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and offer him as an expert source [...]

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Jan
15

How Brands And Personal Responsibility Are Trumping Politics

This is an excerpt of an article that originally appeared in Fast Company. You can read the piece in its entirety here. We don’t need a survey to tell us that Americans have largely lost faith in the political system. But according to a study from global communications group Havas Worldwide, that political apathy extends across [...]

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Jan
15

Women In (Big) Business: How XX-Driven $10 Million Plus Firms Could Take The Lead

This is an excerpt of an article that originally appeared on Forbes. You can read the piece in its entirety here. It’s no secret in the startup community that while women are launching businesses like gangbusters, the number of those businesses that have reached the $1 million revenue mark has stagnated at just 2%. But [...]

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Jan
2

Extra Running (+Eating) Inspiration

Below is an excerpt of a post by our very own Christine over at Eat. Blog. Run. You can read the post in its entirety here. Through my consulting work, I’m blessed to work with really great companies and organizations doing great things. And one thing I love in particular is how my work with the American [...]

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Dec
18

What Can Marketers Do About Climate Change?

Below is a part of a blog post from Morra that originally appeared in the Harvard Business Review. You can read the piece in its entirety here. Do marketers have a commitment to act in the face of climate change? After all, we’ve worked hard to sell a lot of the stuff that’s polluted our [...]

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Dec
10

12/12/12 launches a grassroots campaign for boardroom diversity

Below is an excerpt from a story that originally appeared on Boston.com’s Global Business Hub. Women Online is honored to be working with 2020 Women on Boards, an organization that is working to increase the number of women on the boards of U.S. companies to 20% or greater by the year 2020. 2020 Women on [...]

social-innovation
Dec
6

MA Conference for Women: Starting a Social Enterprise with Morra Aarons-Mele

Here is a cheat sheet from a talk I gave today at the Massachusetts Conference for Women. I was also so inspired by a conversation with Sarah Sykora, CMO of Babson, who is a true leader in social innovation. No one exactly knows how to define social enterprise. But here’s what it comes down to, [...]