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    How Motherhood Is Changing Dramatically—in 11 Graphs

    Tuesday, May 14, 2013

    Modern motherhood has changed dramatically over the course of just a few generations. Take a look at this information The Atalntic compiled on how everything from education to marital status has changed for many American mothers. Image credit Bureau of Labor Statistics.

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    Mom Blogging for Good Karma

    Wednesday, May 8, 2013

    Below is an excerpt of a piece Morra wrote for the Huffington Post in response to the Wall St. Journal‘s recent article on blogging conferences — or, as they refer to it as — the “mommy business trip”. In 2007, I agreed with the Wall St Journal’s take. As a longtime but hardly famous blogger, I felt [...]

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    Modeling Joy

    Tuesday, May 7, 2013

      The following is an excerpt of a piece by Morra that appeared on The Accelerators blog on The Wall Street Journal online. When I say “working mother,” what image pops into your head? It’s probably not a joyful one. It’s probably a stressed out, barely holding it together mom on the run. Close your [...]

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    We the [Online] People: What Marketers Need to Know about Civic Action Online

    Thursday, May 2, 2013

    The ways in which people activate around social and political issues is changing. Between the explosion of online fundraising that started with former Governor Howard Dean in 2000, to Presiden Barack Obama’s mastery of social media beginning in 2012, the last decade and half has shown how the internet can inform how political campaigns are [...]

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    7 Blogger Outreach Best Practices All Inbound Marketers Should Know

    Thursday, May 2, 2013

    The following is an excerpt of a post by Lisa Gulasy at Kuno Creative. Check out Rachel’s suggestions best engaging with bloggers. Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and offer him as an expert source [...]

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Dec
1

Social Media for Social Good: #GivingTuesday Results

#GivingTuesday was November 27-read all about this amazing day in Morra’s piece in the Harvard Business Review: #GivingTuesday had its share of cynics. They objected mostly to two things: First, as a social media marketing campaign, it risked being a PR stunt that did very little for increasing charitable donations or actions. Second, that staging [...]

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Nov
26

It’s #GivingTuesday!

November 27 is the first ever #GivingTuesday, a campaign to create a national day of giving at the start of the annual holiday season. We’ve been so honored to work on  #GivingTuesday with the founding team from the 92St Y and the United Nations Foundation. So many of you have written about the amazing things you’re doing to celebrate this [...]

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Nov
15

Bullets can’t stop dreams – Give to #MalalaFund today!

On October 9, 2012, 15-year-old Malala Yousafzai of Pakistan was shot in the head by the Taliban. It was a failed attempt to silence her — and her leading voice for girls’ education and the right of all children to go to school. The Malala Fund has been established on behalf of Malala and her family, working [...]

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Nov
12

The Power of a Woman with a Meme

This post by Morra originally appeared in the Harvard Business Review. You can read the whole thing here.  If the Republican Party learned one thing this election cycle, it’s that women with opinions are a force to be reckoned with. But do brands understand that? Women dominate nearly every major social media network. Weekly, 67.5 million women are [...]

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Oct
30

Morra Aarons-Mele, Woman Entrepreneur

Investor, entrepreneur and tech sector leader Joanne Wilson profiled Morra’s winding career path. You can read the full profile on her blog, Gotham Gal: Morra reached out to me as a fan from Boston. I want to turn the tables, I am a fan of Morra from NYC. Morras career has been a total dot [...]

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Oct
11

Have you invested in a girl?

We all want to change the world for the better. But how do we make this happen? What or who do we invest in to make these things happen? Girls. When we invest in girls – their education in particular. Because when 10% more girls go to school, a nation’s GDP increases 3% on average [...]