• Screen Shot 2013-05-11 at 9.05.06 PM

    How Motherhood Is Changing Dramatically—in 11 Graphs

    Tuesday, May 14, 2013

    Modern motherhood has changed dramatically over the course of just a few generations. Take a look at this information The Atalntic compiled on how everything from education to marital status has changed for many American mothers. Image credit Bureau of Labor Statistics.

    Read More
  • Business-Travel-Clothes-You-Still-Haven-t-Tried-2

    Mom Blogging for Good Karma

    Wednesday, May 8, 2013

    Below is an excerpt of a piece Morra wrote for the Huffington Post in response to the Wall St. Journal‘s recent article on blogging conferences — or, as they refer to it as — the “mommy business trip”. In 2007, I agreed with the Wall St Journal’s take. As a longtime but hardly famous blogger, I felt [...]

    Read More
  • WSJ

    Modeling Joy

    Tuesday, May 7, 2013

      The following is an excerpt of a piece by Morra that appeared on The Accelerators blog on The Wall Street Journal online. When I say “working mother,” what image pops into your head? It’s probably not a joyful one. It’s probably a stressed out, barely holding it together mom on the run. Close your [...]

    Read More
  • 60211_1631245264113_55834_n

    We the [Online] People: What Marketers Need to Know about Civic Action Online

    Thursday, May 2, 2013

    The ways in which people activate around social and political issues is changing. Between the explosion of online fundraising that started with former Governor Howard Dean in 2000, to Presiden Barack Obama’s mastery of social media beginning in 2012, the last decade and half has shown how the internet can inform how political campaigns are [...]

    Read More
  • Slide1

    7 Blogger Outreach Best Practices All Inbound Marketers Should Know

    Thursday, May 2, 2013

    The following is an excerpt of a post by Lisa Gulasy at Kuno Creative. Check out Rachel’s suggestions best engaging with bloggers. Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and offer him as an expert source [...]

    Read More

Screen Shot 2013-05-11 at 9.05.06 PM
May
14

How Motherhood Is Changing Dramatically—in 11 Graphs

Modern motherhood has changed dramatically over the course of just a few generations. Take a look at this information The Atalntic compiled on how everything from education to marital status has changed for many American mothers. Image credit Bureau of Labor Statistics.

Business-Travel-Clothes-You-Still-Haven-t-Tried-2
May
8

Mom Blogging for Good Karma

Below is an excerpt of a piece Morra wrote for the Huffington Post in response to the Wall St. Journal‘s recent article on blogging conferences — or, as they refer to it as — the “mommy business trip”. In 2007, I agreed with the Wall St Journal’s take. As a longtime but hardly famous blogger, I felt [...]

WSJ
May
7

Modeling Joy

  The following is an excerpt of a piece by Morra that appeared on The Accelerators blog on The Wall Street Journal online. When I say “working mother,” what image pops into your head? It’s probably not a joyful one. It’s probably a stressed out, barely holding it together mom on the run. Close your [...]

60211_1631245264113_55834_n
May
2

We the [Online] People: What Marketers Need to Know about Civic Action Online

The ways in which people activate around social and political issues is changing. Between the explosion of online fundraising that started with former Governor Howard Dean in 2000, to Presiden Barack Obama’s mastery of social media beginning in 2012, the last decade and half has shown how the internet can inform how political campaigns are [...]

Slide1
May
2

7 Blogger Outreach Best Practices All Inbound Marketers Should Know

The following is an excerpt of a post by Lisa Gulasy at Kuno Creative. Check out Rachel’s suggestions best engaging with bloggers. Inbound Marketers can utilize blogger outreach to help achieve a number of objectives. Want to position your company’s CEO as an industry thought leader? Contact a mainstream media blog and offer him as an expert source [...]

5816030607_47b4352121_z
Apr
15

CMOs Using Social Data to Flex Their Muscle

Below is an excerpt of a post by Robert Berkman that originally appeared on MITSloan Management Review. You can read the piece in its entirety here. Is the rise of social media in marketing making the CMO function stronger? Recent surveys and research — including early results of our own Year 2 survey currently in progress [...]