Below is an excerpt of a piece Morra wrote for the Huffington Post in response to the Wall St. Journal‘s recent article on blogging conferences — or, as they refer to it as — the “mommy business trip”. In 2007, I agreed with the Wall St Journal’s take. As a longtime but hardly famous blogger, I felt [...]

The ways in which people activate around social and political issues is changing. Between the explosion of online fundraising that started with former Governor Howard Dean in 2000, to Presiden Barack Obama’s mastery of social media beginning in 2012, the last decade and half has shown how the internet can inform how political campaigns are [...]

Below is an excerpt of a post by Robert Berkman that originally appeared on MITSloan Management Review. You can read the piece in its entirety here. Is the rise of social media in marketing making the CMO function stronger? Recent surveys and research — including early results of our own Year 2 survey currently in progress [...]